The progress of the manufacturing and information technology as well as the upcoming of consumer - oriented era implies that the enterprise competition has already entered a new stage . the value chain management in information economy has been paid more attention in the field of enterprises and theories 制造技术、信息技术的发展和以顾客为中心时代的到来,标志着企业竞争已进入了一个新的阶段和层次,信息经济下的价值链管理越来越受到企业界和理论界的重视。
In details , it is important not only to establish a vertical and horizontal , static and dynamic value management model for customer value oriented from the nuclear factor ? value on the basis of theories of value and value chain management , relationship marketing etc , but also build a set of customer - value - centered value management chain enabling the integration of various business operation activities in accordance with the value management model by implementing the customer - value - centered 详言之,即不仅需要以价值与价值链管理、关系营销理论等为基础,围绕价值这一核心元素建立一个对客户价值进行纵向与横向、静态与动态相结合的价值管理模式,而且应以客户价值为中心实施价值链管理把公司与客户之间的各种互动关系链接起来,根据价值管理模型以客户价值为核心建立一套能够整合各项经营行为的价值管理链。
The third chapter focuses on the strategic and operational management of network organization , addressing the different conception about competition and strategy between network organization and hierarchical organization , discussing its value chain management . beginning with the governance of hierarchical organization , the forth chapter contrasts network organization with hierarchical organization in the objectives , methods and environment of governance , and puts up with a governance model of network organization . the fifth chapter is about a case of network organization in the marketing channel 阐述了网络组织与科层组织不同的竞争观与战略观,研究了网络组织的价值链管理的方式;第四章则从科层组织治理的发展出发,比较了科层组织与网络组织在治理环境、治理手段与治理目的的不同,并且给出了一个初步的网络组织治理模型;第五章是一个关于网络组织在分销体系中的一个应用性案例。
Secondly , using the value chain theory , the author analyses the adjustment of ibm ' s value chain policy , and concludes the strategy choice for chinese enterprises based on the status quo and problems of their value chain management . that is , in the short term , chinese enterprises should maintain and develop their resource and low cost advantage , and make great efforts in building its manufacturing power instead of remaining " the world ' s processing center " , while on the long run , chinese enterprises should try to establish their own international brands and competitive capabilities , gradually switching and shifting to both ends of the value chain , i . e . r & d and service 其次,运用价值链理论,分析了ibm价值链策略在战略转型下的变化,同时结合我国企业在价值链管理方面的现状和问题,归纳出了我国企业的战略选择:短期内,我国企业应继续发挥资源优势,在“世界加工中心”的基础上,努力发展成为真正的世界制造强国;但从长期看,我国企业应走“品牌化”道路,积极创建国际知名品牌;并努力向价值链下游环节拓展。
First , the radio value - added development status of main countries in world is introduced , the composing and development status of cmcc is on focus . then the value chain of cmcc radio value - added is analyzed through the value chain management method , the good and bad of the existing value chain is described , the integration and rebuild of cmcc radio value - added value chain is studied by the way of the value chain evolving into the industry value chain , and the new industry value chain mode is put forward 本文首先对世界主要国家的无线增值业务发展状况进行研究,总结分析国内外主要国家和运营商无线增值业务发展情况和主要特征,然后对中国移动无线增值业务及其价值链进行了分析,阐述了现有价值链的优劣势,提出了中国移动通信无线增值业务价值链的整合和重组建议,并提出新的产业价值链模式。
In department stores , better achieved blocs and scale operations , reduce operating costs , improving operational efficiency , improved commercial facilities and shopping environment . but professional trading enterprises are lagging behind the pace of business enterprise development , impact the economic development rate . starting here from the reality of a systems engineering approach to business enterprises for professional research , study content standards border in depth analysis of value chain management professional business enterprises operating methods , value chain management will be applied to professional business enterprises useful attempt , the full text is divided into five sections , and fully expounded on how to use enterprise 本文的重点放在了价值链管理实施要点的设计上,这些要点是完全结合专业商贸公司的实际情况制定的,通过对实施策略和规则、人才队伍建设、实施方案、项目实施步骤,并举出一个典型应用实例以及对其原有问题的诊断分析和改进,全面的解释和介绍了价值链管理在专业商贸公司的应用;最后总结了在宏达贸易公司所实施的价值链管理主要特点和创新点、所取得的成绩以及相应对策和方案的完成。