Indifference analysis relies merely on the ability to rank goods in order of preference . 无差异分析只限于个人对各种商品排列一个爱好的程序。
First , on behalf of company , the paper investigate the five factors which can influence the customer ' s lifetime value and the customer - product yielding capacity ; then , the paper analyzes the customer delivered value according to the indifference curves of microeconomics ; in the end , the paper poses the paper ' s core theory - customer value model and gives a thorough analysis of it and its sub - factors in accordance with the customer equity model presented by roland t . rust 首先站在企业的角度分析了影响顾客终身价值的五类因素和顾客?产品盈利能力,接着借用微观经济学的无差异分析法分析了顾客让渡价值,最后根据拉斯特的顾客资产模型提出了本文的核心理论? ?顾客价值模型,并进一步细化了顾客价值的亚推动要素。