Google s maximization group works with advertisers to improve clickthrough rates over the life of a campaign , because high clickthrough rates are an indication that ads are relevant to a user s interests Google的最佳化团队会和广告客户合力改善广告系列的点击率,因为高点击率代表该广告和使用者的兴趣相关连。
You ' ll see the total number of page , ad unit , and ad impressions as well as ad clicks , clickthrough rate ( ctr ) , cost per thousand impressions ( effective cpm ) , and your earnings 在报告中您可以看到网页总展示次数、广告单元总展示次数、广告总展示次数、广告总点击次数、点击率( ctr ) 、每千次展示费用(有效的cpm )以及您的收入。