- elderly consumers
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老年消费者的英文
例句与用法
- On chinese older consumers ' decision - making styles : an empirical study
中国老年消费者购物决策风格的实证研究 - Four decision - making styles were detected for the chinese older consumer through exploratory factor analysis and confirmatory factor analysis : they are brand conscious / price equals quality , recreational / hedonistic , confused by over - choice and perfectionistic / high - quality conscious
探索性因子分析与验证性因子分析发现，中国老年消费者具有四种购物决策风格，即品牌意识、娱乐享乐、眼花缭乱、追求完美的品质意识。 - On the analysis of the aging . chapter one expounds the foreground of the gray - headed market according as the theory " business opportunities is the integration of population , supply & demand and purchasing power " . chapter two describes the current situation of the gray - headed market , briefly analyzes the causes concerning markrting and recognizes the senior market . the main point of chapter three is about the consuming motivation , the mental and behaviorial characters of senior consumers . chapter four is the key part of this thesis , mainly dissertating the marketing tactics focusing on the gray - headed market
第二部分对我国老年市场的现状进行了描述，重点分析了市场营销方面的原因，并且对我国老年市场作了重新认识。第三部分重点研究了我国老年消费者的消费动机、消费心理特征和消费行为特征。第四部分是本文的重点，论述了面对老年市场我国企业如何采取正确的市场营销策略。