These problems include the backward management style , the non - compact inner management , the people not on right position etc . for this the author analyzes its actuality with swot analyses way , using the marketing management theory , quantitative and qualitative techniques to present suit measures to baowei company pointly . design its inner appraising system , appraising method and inner control institution with inner control idea . at the same time , develop the knowledge management system for baowei company by knowledge management theory , so as to assure its inner control efficiently and achieve the target of knowledge communication and share 为此笔者运用营销理论以定性、定量相结合的方法对其现状进行了swot分析,有针对性地对宝威的症结提出了相应解决方案,即运用管理控制思想为其设计了内部管理评价体系、评价方法及管理控制制度,同时为宝威开发了知识管理系统,保证了管理控制的运行效率,并达到知识传播、共享的目标。
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