Social semiotic approach to multimodal discourse 多模式话语的社会符号学分析
The semiotic analysis of pragmatics 语用学的符号学分析
A semiotic analysis of the text of thousand - buddhas in cave 254 of the mogao grottoes 莫高窟第254窟千佛文本的符号学分析
In this chapter , two cases are provided to attest to the argumentation . finally , the last one gives a brief conclusion and supplement to the previous chapters and the whole dissertation 第六章为结论部分,对前面各章的内容进行了小结和补充,通过品牌功能的符号学分析,概述了品牌战略的优势所在。
Basically , the brand is a sign of a product . customers yearn for the meaning of the product " s sign more earnestly than the product itself . so semiotics is the main theory and method of this dissertation 本文立足于品牌的符号本质,运用符号学的方法,从品牌符号的特性入手,对品牌的基本功能作一个系统的符号学分析,以期为品牌研究建立一个具有一定操作性的理论平台。