This paper begins with the rise of strategic marketing , defines concepts of strategic marketing , differentiates strategic marketing with marketing strategy and strategic marketing with basic marketing , establishes the concept system of strategic marketing , sequentially demonstrates strategic marketing will leading the enterprises competition 论文从介绍战略营销的兴起开始,界定战略营销的概念,区分战略营销与营销战略、战略营销与基础营销的异同,建立战略营销的概念体系,从而论证战略营销必将成为主导企业竞争的主旋律。
基础: foundation; base; basis基础营火: basic campfire市场营销基础: marketing fundamentals国际市场营销基础: basics of international marketing市场营销学基础: principles of marketing营销: marketing (ma); marketing is changing thanks to the internet基础: 1.(泛指事物发展的根本或起点) foundation; base; basis 经济基础 economic base [basis]; 理论基础 theoretical basis; 物质基础 material base; 在和平共处五项原则的基础上, 同各国建立和发展关系 establish and develop our relations with other countries on the basis of the five principles of peaceful coexistence; 打基础 lay a foundation; 为增产打下坚实的基础 lay solid foundations for increased production; 在已有的基础上前进 build on past achievements; 这是两国关系应得到继续发展, 并可能得到继续发展的基础。 this is the basis on which our bilateral relations can and should continue to develop.2.(把建筑物、机器等的荷重传递给地基的结构) base; seat; groundwork; bottom; underpinnings; substruction; foundation; subbasement; 基础 (课)部 basic courses department; fundamentals department; 基础代谢 basic metabolism; 基础工业 basic industries; key industries; 基础教育 elementary education; 基础结构 infrastructure; 基础科学 basic science; 基础课 basic course (of a college curriculum); 基础理论 basic theory; 基础理论研究 fundamental research; 基础设施 parts of the infrastructure; projects for basic facilities; 基础施工 foundation construction; 基础训练 grounding; 基础医学 preclinical medicine; 基础研究 research in basic science; basic research 反营销: demarketing平营销: straight (or parallel) pin微营销: micromarketing新营销: new marketing营销部: product marketing; sales department; the marketing department营销法: aida awareness interest desire action营销期: market period营销师: icmm; marketing teacher营销网: marketing network营销学: marketing营销员: marketing executive; marketing specialist营销者: marketer反营销,营销反略: demarketing营销人员,营销商: marketer营销审核,营销审计: marketing audit保健营销师: chmc保险营销员: ag-2堡垒式营销: focalization marketing