Evolving around the main topic , this essay integrates theory with reality and makes comparative research and pragmatic analysis . the main contents are as follows : section i , differences between “ nominal shareholder ” in limited company and the related conceptions ; section ii , several situations in which “ nominal shareholders ” exist . section iii , circumstances giving rise to appearance of “ nominal shareholders ” and the impact it plays ; section iv , regulation of “ nominal shareholders ” 围绕基本命题的论证,本文理论联系实际,运用比较研究、实证研究等方法展开:第一节,有限责任公司股东挂名及相关概念辨析;第二节,有限责任公司产生挂名股东的几种情形;第三节,产生有限责任公司股东挂名现象的环境及影响;第四节,有限责任公司股东挂名现象的规制。
Section ii is based on the investigation on sichuan publishing market and sichuan xinhua bookstore group , analyzes the publication market ' s inner side and outside competition environment for chain operation model through the pest analysis and competition analysis . section iii starts from the inner side of group ' s environment ; brings forward the analysis of sichuan xinhua bookstore chain operation model . section iv is measures and steps in the aspect of chain operation ' s organization planning , including sales and marketing administration , organization building , hr management 第一部分首先介绍了连锁经营模式的基本理论;第二部分则通过对四川出版物发行市场和四川新华书店集团的调查,借助pest对其实施连锁经营模式的内外部各种竞争环境作了简明的分析;第三部分从集团内部环境的角度,对其实施连锁经营模式的思路进行了分析;第四部分是从连锁经营模式的市场营销运作管理、组织设计和人力资源管理三个方面对集团在实施连锁经营模式时应该具有的措施和步骤提出了自己的实务性建议:最后在结论部分对四川新华书店集团在实施连锁经营模式的过程中应该注意的一些问题提出了自己的看法。