What ' s the experience people are most looking for from the category , and how often are they actually finding it 人们最渴望从此品类中获得什么样的经验?他们能否经常获得这种经验?
As china produces higher value items , it will push down prices of domestically produced goods in ever more industries 随着中国生产更高价值的品类,那将会在更多的行业中压低进口国自产商品的价格。
What if we adopted the conventions of a totally different category : selling insurance policies like breath mints , for example 如果我们采用一个完全不同品类的习惯,结果会怎样:比如象卖薄荷糖那样去卖保险?
Try to manufacture a debate about some fundamental characteristic of the category : how can our brand be seen to hold the high ground 试着针对品类的一些根本属性发起一场辩论:我们的品牌如何才能被视作占据了制高点?
Deciding which target group of customers , varieties , and needs the company should serve is fundamental to developing a strategy 决定企业服务于哪些目标客户群、提供哪些产品品类、满足客户哪些需求,是战略制定过程中的根本问题。
品类(横向): width品类(纵向): depth品类案: argentina foot wear and textiles食品类: cake rice dumpling noodle安全用品类: safety equipment产品类别: class of product; product categories; product category; product class产品类型: product type多品类品牌: family brand防护用品类: protective products化工产品类: cereals oils and foodstuffs化妆品类: toiletries坏产品类: machinery products; native produce &animal by-products活性品类: active species货物品类: goods category粮油食品类: cereals oils and foodstuffs量度用品类: measuring & leveling煤产品类型: product type of coal品类管理部: discontinued product management dept普通品类: regular grade日常用品类: c. household articles商品类别: term mqc商品类型: commodity category; type of merchandise生产品类: product line食品类别: food patterns品乐塔吉: pinotage品蓝色: royal blue