This text takes the pricing positive analysis of the welins constructing paint for starting point , and its research aim to consequently want to establish the strategy of the competitive price discrimination including the over - price of the project market and the high - value price of the retail sales to suit for the constructing paint enterprise , especially for welins products 本文以威林斯建筑涂料的价格实证分析为着眼点,其研究目的是要制定出适合建筑涂料企业,尤其是适合威林斯的差异化竞争定价策略,即溢价的工程营销和高价值定价的分销策略。
In the pricing strategy , along the optional rule which customers purchase commodities for value maximization and price minimization , the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterprises , combined with philip kotler ' s delivery value theory for customer 其中,在价格策略中,针对顾客购物遵循的产品价值最大化,价格最小化的原则,结合菲利普?科特勒的顾客让渡价值理论,首次提出了定价时既要保证有吸引顾客的让渡价值,又要兼顾企业利润的让渡价值定价法。
value pricing meaning:[Business] noun [U] ( Marketing ) 1 (also value-based pricing ) a way of deciding the price of a product based on its value to the customer rather than on the cost of producing ...