language behavior中文什么意思

language: n. 1.语言；(某民族，某国的)国语；语调，措词。 2 ...
behavior: n. 1.行为，品行；举止，态度，举动，表现，行动。 2 ...
language and language behavior abstracts: 语言与语言行为文摘
behavior: n. 1.行为，品行；举止，态度，举动，表现，行动。 2.(生物的)习性；(机器等的)特性，性能，状态；(药品等的)作用，功效。 gallant behavior 英雄行为。 a bad behavior at meals 吃饭的难看相。 aerodynamic behavior 空气动力特性。 on [upon] one's good [best] behavior 1. 善自检点，谨慎，规矩。 2. 在见习中，在试用期间 (The child was on his good behavior. 这孩子很规矩)。 put sb. on his best behavior. 劝告[警告]某人检点一些。 adj. -al 关于行为的 (behavioral science 行为科学〔如社会学、人类学等〕)。 n. -ism 【心理学】行为主义。 n. -ist 【心理学】行为主义心理学家。
s behavior: 儿童行为; 消费行为研究

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By looking back upon the historical development of advertisements in china and studying advertisement meanings , the author demonstrates the major function of advertisements , regards the essence of advertisements as persuasion , analyses the role of advertising language in advertisement persuasion and concludes that language is the major language behavior of advertising persuasion . then , following lasswell ’ 5 w communication theory , the author mainly discusses the disseminator , the communication content , the communication channel and the dissemination object which can affect advertising language persuasion in china
然后从拉斯韦尔的传播理论入手重点阐述了影响我国广告语言说服效果的四大因素:传播者、传播内容、传播渠道、传播对象;并从传受双方立场、广告语言信息、语言传播过程编码解码的障碍、广告受众的定势心理、广告传播环境的影响等角度分析了当今广告语言说服的难度。

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