Then i gave out the ten steps when a data base marketing system is being built in sedan market . in chapter four , i talked about how do we collect and collate the data used in sedan marketing system , studied the discrimination and the excerption of primary data and secondary data problem 然后论述了在轿车行业开发数据库营销系统的十个步骤;在第四章,主要是研究在轿车营销数据库系统中,所需数据的分类以及收集、整理等方面的内容,研究了初级数据、次级数据的甄别选录等问题。
In chapter two , i studied the marketing system with the help of marketing theory and summarized the main selling mode of s edan . i also am back over the develop experience of sedan marketing and the present situation . in chapter three , i combined data base marketing together with sedan marketing , worked over the integral planning , content and steps of management , and the software & hardware environment needed during sedan marketing data system establishment 然后从宏观的角度说明了企业应用数据库营销模式的运做程序,以及可以通过数据库营销模式建立的优势;在第二章,本文利用营销理论研究了轿车市场的营销体制,并总结了轿车的主要销售方式,同时重点总结回顾了中国轿车市场营销的发展历程,以及目前的情况;第三章,主要是通过前两章的分别论述,重点将数据库营销与轿车市场相结合,研究在轿车企业中建立数据库营销模式,所要进行的整体规划,管理的内容和步骤,以及建立轿车市场营销数据系统所需的软硬件环境。